© Capital Strategic Solutions

    Website Design & Tactical Outreach

    When you begin to think about branding, think about how your brand will encompass your organization – from your logo, your website, your social media pages, and most importantly your customer’s experience. Has your material been designed with accessibility and inclusion in mind? CSS can assist you in creating a unique brand that will resonate with your existing customers reinforcing the bond that you have already created and build trust with new customers.

    Our team can help you with the development of your website, and provide you with the tools you need to ensure that your content is always up-to-date.  We will also provide you with the skills you need to drive traffic to your site using social media, at a reasonable rate that will not break the bank.

     

    Dynamic Content – A dynamic and up-to-date website will be more relevant to a visitor and it will also give repeat visitors a reason to return. News, specials and testimonials are a few ways of making a website more exciting and dynamic. And best of all, updating your content regularly makes it more search-engine friendly.

     

    Professional Responsive Design – First impressions count, and a professionally designed website with professional images makes all the difference. An important factor many people overlook is the color of a site. Whether it’s a subtle hint to complement your logo – or a full patterned background – the right color scheme plays a big role in catching a visitor’s eye. A picture is worth a 1,000 words; you always want to use high-quality images to make a great first impression.

    Whether you’re looking at a website on a desktop computer, laptop, tablet or smartphone, responsive design ensures the best viewing experience because it enables the site’s layout to adapt to the parameters of the viewing device. Its advantages include:

     

    • Ease and simplicity of managing the design for a single website

    • Cohesive branding

    • Consistent user experience

    Inclusion of Individuals with Disabilities and Non-Native English Speakers – It is important when sharing information that we make accommodations for individuals with blindness and low vision, deafness and hearing loss, limited movement, speech disabilities, photo-sensitivity, and any combination of these; as well as accommodations for individuals with learning disabilities and cognitive limitations. Individuals that speak another language also need to be considered.

    More and more organizations are using social media to conduct outreach, recruit job candidates and encourage workplace productivity. But not all social media content is accessible to people with certain disabilities, which limits the reach and effectiveness of these platforms. With 20 percent of the population estimated to have a disability, government agencies have an obligation to ensure that their messages, services and products are as inclusive as possible.

     

    Website Optimization – The internet is becoming an increasingly crowded marketplace. CSS can assist you in making your website visible to your customers, by optimizing your website. Website optimization is the process of specifically designing your website to rank high in the Search Engines. If you’re serious about your business, optimizing your website is a must.

     

    Customer Management Tools – Customer contact list, email marketing, and SMS alerts – will significantly improve your ability to stay in contact and engage your customers. CSS will create a site that will allow you to boost in productivity while also improving customer experience with email confirmations and text reminders.

     

    Strategic Budgeting Solutions - Utilizing strategic communications solutions to fit a variety of budgets. CSS understands the challenges of financial and budget constraints, there are a variety of communications strategies that can be implemented to work within your budget while establishing rapport with your community/clients. We will customize a communications strategy that will work to enhance communications, while staying within budget.

    Tactical Social Media Outreach
    Social media operations are most effective when they are strategically incorporated as part of a community’s outreach program. Social media is a powerful tool that is incorporated into our communications strategy to build citizen participation, offer transparency and to deliver greater impact. We develop and manage strategies that reach our clients’ communities of interest. We adapt the message and method to each client and situation using traditional and digital media. Social media is a dynamic online medium that has changed the way we work. Similar to traditional media, social media offers opportunities to collect and share news, communicate with audiences and advocate for change. However, unlike traditional media, social media allows for this to happen on the Web in real-time through highly interactive global
    or regional social networks.

    Social media is popular among a diverse array of citizens, government agencies, non-governmental organizations and businesses. It serves as a means for individuals to make new friends, for government agencies to interact with their constituencies, for organized grassroots movements and for businesses to promote their brands.

     

    CSS offers communities an understanding of social media marketing and the importance of its role in changing perceptions and behaviors. Our campaigns are tailored to meet the individual needs of each unique community and may include radio or video public services announcements, posters, press releases and individual outreach.  Our outreach plans include combining messaging platforms and content development:
     

    • Social Marketing and Issue Campaigns – CSS designs individualized strategic communication campaigns for clients in need of issues management or crisis communication. We develop and implement strategies that reach all of the community stakeholders.
       

    • Strategic Media Placement – CSS identifies traditional outlets, such as print and radio, and new media outlets, such as YouTube and podcasts, that will reach targeted audiences, develops a strategy and schedule to maximize message exposure.
       

    • Reports and Presentations – CSS works with clients to produce reports and presentations that use visually appealing graphics and easy-to-understand language in accessible formats.
       

    • Organizational Management and Strategies – CSS assists organizations manage campaigns and issues through a combination of strategic planning, problem solving and public relations skills.

    Brand Development

    Your brand is your identity, and will set you apart from the competition.
    A well thought out brand will provide an experience that will drive emotion. Here is what every successful brand does:

     

    • Improves Recognition

    • Builds Trust

    • Supports Campaigns/Advertising

    • Contributes to the Financial Value of the Company

    • Generates Customers/New Leads

    • Empowers/Inspires Employees

     

    CSS can assist you in creating a unique brand that will resonate with
    your existing customers, reinforcing the bond that you have already created. Contact us and we will get your brand recognized!