Make Sure Your Online Presence is Dressed to Impress
When you prepare for a business meeting with a new client or community member, you ensure that you are dressed appropriately, you confirm that your presentation is on point and that you are able to present the subject matter clearly and concisely.
Think of your online presence the same way, it is the first impression that your audience has of your organization. Within seven seconds, judgements are being formed and impressions are being made. If your online presence is not visually appealing; and information is not clear and concise you will drive your audience away and once they are gone – it is difficult to win them back.
Look Professional – be appealing. Don’t use clashing colors that overwhelm visitors to your site. As your online brand ambassador, your website should represent you in a good light. Have a clean flow and layout. Make sure that your website is easily navigated, allowing for the user experience to be interactive and simple. No one wants to work hard to get in touch with you. Reduce distractions. When you have too many flashing boxes or too much information on a page it can be overwhelming. By having a little negative space, it assists your visitor in focusing on what is important. Use bullet points, different headings and short paragraphs to get your visitor’s attention. Don’t use industry jargon or complex wording. Use simplified digestible phrases that anyone can understand. Be mobile friendly. According to Statista in 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones, up from 50.3 percent in the previous year. No one will stay on your site if it is not compatible with their device.
If you need assistance in creating an online presence that represents your brand? Contact us, and we will work you and your team to ensure that you are virtually dressed to impress.