Seeing is Believing
It can be too easy for your audience to scroll right by your banner or sidebar ad - these elements begin to look the same and get blended together after a while. Videos on the other hand, grab our attention and hold it. Video ads can captivate your audience and allow you to convey a well-constructed narrative in a short period of time.
Video content that gets posted online is often absorbed as essential part of many peoples’ daily lives. However, for people with disabilities, video resources provide an unprecedented opportunity for equal access to education, employment, social and civic participation, and many other aspects of society. The web still contains many barriers for people with disabilities. Websites and applications that require use of a mouse do not work for people who cannot use them, and rely on support using the keyboard. This impacts people with physical disabilities who cannot move a mouse, and people with visual disabilities who cannot see the mouse pointer on the screen.
ADA compliancy of the web is essential for many people with different types of auditory, cognitive and neurological, physical, speech, and visual disabilities. It also benefits many more people and different situations. For example, captions make videos usable in loud and quiet environments, and including them in transcripts improves indexing by search engines too.
Including video content on your website helps ensure accessibility and also increases the amount of time visitors spend on your site. Longer time spent on sites builds up a higher level of trust with search engines, and signals to them your site is providing quality content.
Facebook places a higher priority on video content because it’s algorithms have determined that’s what users want. We like to share content that will entertain our friends and move them, and video has a better chance of doing that. More than links, images, or plain text, video has the best chance of getting shared by your followers.