Public Safety DepartmentsImprove Their Communities by Making Them aBetter Place to Live

Have you Shown Appreciation for your Community's Department of Public Works During National Preparedness Month?

You see and hear a lot about Public Works Departments all over the country. They seem to always be doing something, whether it be maintaining the streets or making repairs to municipal-owned vehicles. It’s the job of a Public Works Department to upkeep their community’s infrastructure and improve the quality of life for all residents. This means making sure constituents have parks that are safe and immaculate, good streets to drive on, clean water to drink and pleasant and efficient town buildings to visit. 

In addition, Public Works employees are also considered first responders. They often assist the police and fire departments with traffic control on accident scenes, fires or other emergencies. They also patrol the streets during storms to set up barricades for flooding and to make sure the drains are working properly. As we enter the third week of National Preparedness Month, it is notable to recognize the role Public Works employees play as stewards of public safety.

Public Works Departments are able to accomplish a wide variety of tasks not just because of dedicated and hard-working staff, but also because of the support they receive from other public safety entities. A Public Works Department typically makes recommendations for improvements and repairs to the legislative body of their government, who then approves the work. The vitality of a Public Works Department depends a lot on local Streets & Traffic committees for input, as well as input from citizens. Proactive community outreach provides a basis for the advocacy that funds large-scale infrastructure improvement projects. To gain input from constituents, a work zone public information and outreach campaign is always necessary.

A work zone public information and outreach campaign involves communicating with road users, the general public, area residences and businesses, and appropriate public entities about a road construction project and its implications for safety and mobility. Developing and implementing a public information and outreach campaign should be started well before road construction begins and will need ongoing monitoring throughout the life of the project. Planning and implementing public information and outreach involves a set of key steps that ideally are coordinated and outlined in a public information and outreach plan.

We have over a decade of experience in government and construction communications. When developing a work zone public information and outreach campaign, our team works with you to conduct the following steps:

  • Determining the appropriate size and nature of the public information and outreach campaign. 

  • Identifying resources. 

  • Identifying partners. 

  • Identifying target audiences. 

  • Developing the message(s). 

  • Determining communication strategies.Determining communication timing. 

If you are interested in these types of services and/or learning more about what we do, please contact or call 508-690-0046.

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