A solid internal communications strategy is a powerful component of your outreach efforts and brand storytelling. It’s by far the easiest way to turn the people in your organization into informed and enthusiastic brand ambassadors. As the daily communicators of your organization, employees need to be engaged and committed to creating the brand from the inside out. This means they need to be inspired, prepared, and supplied with the right tools to deliver on your external brand promise. Staff members can act as powerful brand ambassadors for their employer when it comes time to recruit potential new hires or engage strategic partners. A 2015 LinkedIn survey found that 50 percent of job seekers turn to their friends and colleagues first when looking for a job. What your employees are saying about your organization holds a lot of weight both internally and externally.
Employees might not realize it, but they are actively promoting your company’s values, mission and goals every time they post on social media...
Capital Strategic Solutions can help you take advantage of the benefits that employee engagement in your organization’s branding efforts yield. We will work with you to identify the best approach – or a combination of selected approaches – to help employees reach their peak potential as brand ambassadors. We understand that continuously presenting opportunities for additional learning and bonding with co-workers makes the office an exciting place to do business. In turn, it becomes a place that employees are proud to represent, both on and offline.
Ensuring that your employees are informed of events across your organization can be challenging. A well-designed internal newsletter or intranet can keep employees in the loop on the policies, procedures, projects, initiatives, activities, organizational events, and other news. It is a great way to get your employees involved and create a sense of organizational inclusion. When an employee feels embraced by their co-workers and leadership, they feel respected and compelled to produce at a higher level to maintain that respect.
The relationships your employees have with their networks – which likely includes potential stakeholders, community members and potential hires – are stronger than any relationship the people in their networks may have with your brand. Let us help you implement tools that bring your staff members together and make them more productive! Learning more about what we can do for you, contact firstname.lastname@example.org or call 508-690-0046.