It’s Not What You Are Saying, It's How You Are Saying It…

Simple Language and Communication Success


We live in a complex world that constantly bombards us with information we are expected to comprehend and retain. Our overloaded brains appreciate when we are given clear, concise information instead of having to decipher industry jargon and acronyms. Just because there are certain terms and phrases we have become accustomed to, it does not mean that everyone will understand the terminology used in any individual's comfort zone.


The secret to effective communication is to use simple language. Regardless of how you are communicating, your message should be direct and easy to understand. Try to make your communication as clear and uncomplicated as possible so it reaches the maximum number of people.



Here are some best practices for keeping it simple:

  • Use simple words – By keeping the language plain and basic, you allow your audience the ability to understand your message.

  • Replace technical terms and industry jargon with plain language substitutes. Your audience will follow and retain your message more easily.Keep sentences and paragraphs short, sweet and to the point.

  • Avoid trying to communicate too many ideas within a single sentence.

  • Use an active, not passive voice. A passive voice requires more words and can create vagueness.

  • Eliminate the fluff, eliminate unnecessary words and keep the message concise.

At Capital Strategic Solutions, we specialize in translating industry jargon into bit size memorable pieces that your audience will understand and remember.

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