It is Our Responsibility to Improve Infrastructure for the Future
Infrastructure is critical to a community's ability to grow and prosper, it is the backbone of every local government. Each municipality has unique challenges in maintaining roadways, water distribution, wastewater collection and stormwater conveyance systems; whether it is because of an aging system, population migration, or budgetary restrictions. There are no two communities that are alike, thus transitively there are no two systems are alike either. Each government agency or municipality requires a plan that supports and improves upon the quality of its infrastructure to ensure the safety and well being of its community.
Few understand the challenges surrounding infrastructure better than the residents of the Commonwealth. Drinking water needs in Massachusetts are an estimated $12.2 billion, and wastewater needs total $8.35 billion. 292 dams are considered to be high-hazard potential. The state’s schools have an estimated capital expenditure gap of $1.4 billion. This deteriorating infrastructure impedes the state’s ability to compete in an increasingly global marketplace. Success in a 21st century economy requires serious, sustained leadership on infrastructure investment at all levels of government. Delaying these investments only escalates the cost and risks of an aging infrastructure system, an option that the country, Massachusetts, and families can no longer afford.
It may be easy for a member of your community or a visitor to identify and challenge a roadway deficiency; however, it can be difficult for them to understand what is done to repair an underground utility when failure occurs - out of sight, out of mind. People expect when they turn their faucet on water will come out, when they flush their toilet wastewater will go away, when they turn on the stove the burners will heat. When these underground systems fail, it can be extremely disappointing and frustrating.
It is not often enough that we extend praise to Public Works employees who carry out their function of public safety in a professional, courteous way whenever they are unexpectedly called in for a water main burst or snowstorm. A part of their job involves braving the elements and risking their safety to protect ours. Unfortunately, this is not the stigma that sticks to all Public Works Departments...
Communication is the heart and soul of each organization and every story worth telling — and miscommunication can create significant damage that is costly, and sometimes very difficult to repair. An effective outreach effort communicates focused, strategic messages to specific target audiences in both a timely and transparent manner. It goes beyond what you say and how to say it, but why you say it. We believe that there are ways to coordinate your messaging to maximize top of mind awareness, credibility and name recognition for your organization with the community you want to reach.