Writing for Search Engine Optimization (SEO) is a crucial 'must-have' when gaining traction online. It is writing that is focused on grabbing the attention of the search engines using specific, targeted words or phrases called keywords, and using them in specific ways. The first thing you have to do is find out which words your potential audience uses to find the information they’re looking for. If you can build a meaningful keyword strategy that is unique to your organization then you will begin to stand out early on.
Try to post content regularly! If it’s not an active website, Google will crawl through it less often, which will negatively affect your rankings. Make sure you post high quality content: informative, well-written articles that fit people’s search intent.