Everyone Perceives Things Differently

To be inclusive of your audience, you must think about how they are going to receive the information that you are sharing. Sometimes our message is obvious to us, but for someone else it might not be so clear.

It is important when sharing information that we make accommodations for individuals with blindness and low vision, deafness and hearing loss, limited movement, speech disabilities, photo-sensitivity, and any combination of these; as well as accommodations for individuals with learning disabilities and cognitive limitations. We also need to consider individuals that speak another language.

Are you overwhelmed? If you are, this is exactly how someone might feel when they receive content from a source that has not considered their needs.

Image of a brain taken with taken with positron emission tomography

Here are ten tips for making your content more accessible to a wider range of people:

  1. Provide text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, symbols or simpler language.

  2. Create content that can be presented in different ways (for example simpler layout) without losing information or structure.

  3. Make it easier for users to see and hear content including separating foreground from background.

  4. Make all functionality available from a keyboard.

  5. Provide users enough time to read and use content.

  6. Don’t design content in a way that is known to cause seizures.

  7. Provide ways to help users navigate, find content, and determine where they are.

  8. Make text content readable and understandable.

  9. Make Web pages appear and operate in predictable ways.

  10. Help users avoid and correct mistakes.

These tips don't just apply to website content, they should be applied to pdf documents that are uploaded to a site and information that is shared through social media channels.

If you need assistance ensuring that the information you are sharing is accessible, contact us - we are here to help (508) 690-0046 or info@Capital-Strategic-Solutions.com

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