On Thursday, July 11th, Capital Strategic Solutions (CSS) traveled to Plainville, Massachusetts to present a keenly awaited Lunch and Learn presentation, Best Practices for Managing Municipal Web Content. The team was hosted by a great group of individuals abound with enthusiasm and positive spirit that helped make the time spent together both productive and fun.
“Over the years, many coworkers and peers in the public sector have reached out for advice about formatting content for websites and conformance with the Web Content Accessibility Guidelines (WCAG).” Nichol Figueiredo, Partner (CSS). “Tailoring this workshop to our client’s desire to improve communication with constituents while strengthening their internal use of the website gave us an opportunity to share our expertise on the “Dos” and “Don’ts” of developing web content for individuals with ranging disabilities and impairments. For example, one important “Do” shared was ‘DO provide text alternatives for any non-text content.’ One “DON’T” included using complicated industry jargon when describing a concept that would need to be understood at a 6th grade reading-level.“
A big highlight of the event involved guest speakers, Nichol and Mike giving a demonstration of how department directors and web administrators would properly publish content to Plainville’s Virtual Town Hall website in accordance to Section 508.gov. Attendees had the opportunity to share their own experiences and challenges with this topic while learning about the magnitude of enhancing the search engine optimization of their internal pages. Primarily, CSS evaluated the perceived needs and grand vision of Plainville’s outreach to its community while arranging the presentation. There was a desire for better employee recognition, increased communication, and more learning opportunities web content creation.
Due to the popularity and necessity of developing ADA compliant web content, Capital Strategic Solutions will likely re-present this topic at later dates in the upcoming year. Capital Strategic Solutions also provides training on a consultation basis to help municipalities up their communications game as more and more of society grows reliant on inclusive technology that meets the needs of a diverse population.
"I greatly appreciate the presentation CSS gave, it was incredibly informative and interesting. I want to thank the team for their extraordinary effort to help our employees improve the Town of Plainville's web presence. It was simple yet extraordinarily profound and effective. They did a great job connecting with our employees during the workshop. Nichol and Mike are really great public speakers. Thanks for a job well-done." ,said Jennifer Thompson, Plainville Town Administrator.
CSS specializes in Massachusetts public records law and social media outreach as well as website development. One of the team’s favorite presentations to exhibit is the Guide to Saving Yourself from the Massachusetts Public Records Law. If you are interested in these types of services and/or learning more about what we do, please contact firstname.lastname@example.org or call 508-690-0046.
Overall, a Lunch and Learn program creates an open channel for information flow and training. Whether the training is targeted towards professional & personal development, skill set training, or even life skills, these sessions can result in a boost in employee motivation and skills needed for a valuable and successful work experience.
The sessions make excellent use of time, which is already limited throughout the day.
The brief informal setting allows a better channel for understanding and getting the direct point across.
Group training reinforces the overall culture.
Creates critical awareness for issues at hand.
Effectively introduces any new organizational initiatives.
Boosts employee morale.
Builds and maintains teamwork skills.
Enhances team communication.
Advances other training initiatives.
Allows a level of expertise to be shared amongst other employees.
Raises the motivation level necessary for fulfilling objectives.
Helps satisfy government and federal legal training requirements.