There are ways to coordinate your messaging to maximize top of mind awareness, credibility and name recognition for your organization with the constituents you need to reach.
With so much competition for attention on social media, it’s no surprise that engaging content is key, but social media is not just a tool for talking, it is for listening too. When used strategically over time — social media is one of the most effective forms of communicating and conducting market research the world has ever seen. However, success with a social channel will not augment overnight, it can be a platform for real work, and the biggest factor that hurts conversions is lack of trust. Social media provides an awesomely efficient, cheap, and effective way to build that trust and open doors to new relationships. Social media provides an avenue for organizations to not only engage with stakeholders and customers, but also to influence them with the right content that helps them make a decision. Leveraging social media channels to engage, inform and build relationships can be difficult, and many organizations do not always implement social media to the best of their capabilities.
For government agencies large and small, social media offers opportunities to build stronger community and social connections to citizens by sharing news, announcements and events. Our team of experts at Capital Strategic Solutions can help you embrace social media as a tool to build awareness, engage with citizens, build public trust through transparency and educate residents about programs, services, and initiatives you provide. Social media offers the opportunity to better understand the interests of the constituents you serve, and offers a swift method for information transmission.
CSS offers communities an understanding of social media marketing and the importance of its role in changing perceptions and behaviors. Our campaigns are tailored to meet the individual needs of each unique community and may include video, public service announcements, posters, press releases and much more.
Social Marketing and Issue Campaigns
Our team designs individualized strategic communication campaigns for clients in need of issues management or crisis communication. We develop and implement strategies that reach all of the community stakeholders.
Strategic Media Placement
CSS identifies traditional outlets, such as print and radio, and new media outlets, such as YouTube and podcasts, that will reach targeted audiences, develop a strategy and schedule to maximize message exposure.
Reports and Presentations
We work with clients to produce reports and presentations that use visually appealing graphics and easy-to-understand language in accessible formats.
Organizational Management and Strategies
CSS assists organizations campaign management through a combination of strategic planning, problem solving and public relations skills.
When you celebrate things happening locally, followers start to see you as the center of the community. Connecting with you means connecting with everything else around them. At CSS, we evolve as conditions change to keep your community informed. We work closely with you to create solutions that best suit your environment and the needs of the public. If you are interested in learning more about what we do, please contact firstname.lastname@example.org or call 508-690-0046.