& CRISIS COMMUNICATION
CSS creates strategic communication plans for impact mitigation. The undertaking of infrastructure improvement projects will have a wide-range of impacts during construction that, depending on the size, can have a direct impact on neighborhoods and entire communities. Construction effects are temporary effects on people and the environment that occur during construction, and may include property access issues, noise, dust, traffic, emergency vehicle access, temporary disruption of critical services.
CSS works with the project team to identify and implement a strategic communication plan to keep the community informed and one-step ahead of the work. Our plan includes:
Planning neighborhood/community meetings prior to the start of construction.
Project website development and maintenance.
Implementing, developing and maintain social media strategies for infrastructure projects.
Pre-Construction, Post-Construction and Weekly progress photographs.
Utilization of WAZE to move traffic while construction is in progress.
Distribution of notifications in advance of anticipated impacts.
WAZE TO MOVE TRAFFIC
CSS entered into an agreement with Google to exchange traffic data with Waze! With more than a decade of experience working in public construction and in government, we understand the fluidity of construction schedules. Our partnership with Google allows us to upload traffic impacts to Waze before they become issues, adjust the alerts in "real time" and take down alerts when the condition has been resolved. We also have the ability to access local Waze data feeds and a custom traffic view tool to track unusual traffic, accidents and hazards. At CSS we are thinking globally, we understand that what is happening on one side of a community can have a rippling effect on traffic and can potentially impact critical services on the other side of a community.
It's not posting an issue from your smartphone - it is so much more. As a Waze partner, we have access to exclusives tools for inputting road closures and surfacing major traffic events or emergencies. We are also part of a partner-only online forum that serves as a hub of collaboration and a space to discuss both strategic and operational issues. By incorporating Waze into our client’s strategic outreach, we can keep residents, business owners, commuters and visitors aware of what is happening on the roads in real time.
Waze is a unique navigation app that relies heavily on real-time, user-generated data. Waze users report roadway hazards, weather related issues, traffic congestion, construction, etc. The Waze user’s device provides other information such as the user’s location and the average speed that the user is driving. CSS’s agreement with Google will allow CSS to share data and alert Waze users of road closures, construction, major events, among other things. Through this exchange of data, Waze users will be alerted of the issue a head of time.