If media isn't inclusive, it's not social media. Web accessibility is the practice of ensuring that there are no barriers preventing inte...

We are proud to have collaborated with the Holliston Housing Authority (HHA) in taking another step forward to provide families with reso...

There are 351 communities operating day-to-day in the Commonwealth of Massachusetts. No distance is too far for us to travel from the roc...

Every two years the United States Army Corps of Engineers (USACE) works in collaboration with FEMA to inventory every dam in the United S...

Social media archiving protects your agency as you serve and inform your citizens. In government, social media can be used to promote loc...

Don't get distracted by cute dog pictures - authenticity is the real key to establishing reliability and consistency with your audience. ...

The use of video is increasing the Plainville Department of Public Works engagement with their audience. The short videos are easy to dig...

Make Sure Your Online Presence is Dressed to Impress When you prepare for a business meeting with a new client or community member, you e...

Writing for Search Engine Optimization (SEO) is a crucial 'must-have' when gaining traction online. It is writing that is focused on grab...

How often on average are you turned away from filling out an online contact form because it is dauntingly long or too difficult to naviga...

Hashtags label and indicate the subject matter of certain conversations taking place on Twitter. The hashtag is represented by the number...

The successful relay of emergency communications rely on the ability of emergency responders to exchange data, voice and video material. ...

Due to the way Facebook's algorithm currently works, 'Live' videos are more likely to show up on viewer's newsfeeds than articles, pictur...

“The recognition and understanding of the need was the primary condition of the creative act. When people feel they have to express thems...

When you communicate consistently and concisely, it builds a stronger relationship with your audience and earnestly helps establish trust...

It can be too easy for your audience to scroll right by your banner or sidebar ad - these elements begin to look the same and get blended...

Working in collaboration with the Framingham Housing Authority (FHA) to launch their newly redesigned website and Facebook Page for enhan...

To be inclusive of your audience, you must think about how they are going to receive the information that you are sharing. Sometimes our ...

There are 14 counties, 39 cities and 312 towns in Massachusetts and not one is too big or too small - we will travel to them all. "Don't ...

The true power of social media is derived from influence. Social Media provides an avenue for organizations to not only engage with stake...