If media isn't inclusive, it's not social media. Web accessibility is the practice of ensuring that there are no barriers preventing interactions or access to websites by people with disabilities or impairments. When sites are correctly designed, developed and edited, generally all users have equal access to information and functionality. Typically, government entities are required by law to comply to a higher level of accessibility to meet the needs of their diverse communit

The true power of social media is derived from influence. Social Media provides an avenue for organizations to not only engage with stakeholders and customers, but also to influence them with the right content that helps them make a decision. Leveraging social media channels to engage, inform and build relationships can be difficult, and many organizations do not always implement social media to the best of their capabilities. With so much competition for attention on social