Feb 202 minBe at the Center of Your Community There are ways to coordinate your messaging to maximize top of mind awareness, credibility and name recognition for your organization with the constituents y...
Sep 17, 20192 minPublic Safety DepartmentsImprove Their Communities by Making Them aBetter Place to LiveHave you Shown Appreciation for your Community's Department of Public Works During National Preparedness Month? You see and hear a lot about Public Works Dep...
Apr 10, 20193 minCaption Your Videos on Social Media...Why? Because Accessibility Matters.If you work in public relations, you should take advantage of posting video content on social media to further your organization's mission in engaging the ma...
Apr 5, 20193 minUse Social Media to your Advantage During Crisis ManagementIt is human nature to respond to big, bad, and potentially breaking news with a lack of conformity and widespread panic. However, when crisis communications ...
Apr 3, 20191 minIt’s Not What You Are Saying, It's How You Are Saying It…Simple Language and Communication Success We live in a complex world that constantly bombards us with information we are expected to comprehend and retain. O...
Feb 28, 20192 minDo You Give a “Dam”? You Should…Every two years the United States Army Corps of Engineers (USACE) works in collaboration with FEMA to inventory every dam in the United States. State and fed...
Feb 21, 20192 minCutting out Cookie Cutter Clutter on Social MediaDon't get distracted by cute dog pictures - authenticity is the real key to establishing reliability and consistency with your audience. When posting updates...
Feb 19, 20192 minYou Rarely Get a Second Chance to Make a First Impression Make Sure Your Online Presence is Dressed to Impress When you prepare for a business meeting with a new client or community member, you ensure that you are d...
Feb 15, 20192 minIncrease your Mobile Engagement with Responsive DesignHow often on average are you turned away from filling out an online contact form because it is dauntingly long or too difficult to navigate from field-to-fie...
Feb 14, 20191 minWhy do we use Hashtags on Twitter?Hashtags label and indicate the subject matter of certain conversations taking place on Twitter. The hashtag is represented by the number sign "#." Putting o...
Feb 12, 20192 minA Beginner’s Guide to Facebook Live Due to the way Facebook's algorithm currently works, 'Live' videos are more likely to show up on viewer's newsfeeds than articles, pictures and other video. ...
Feb 8, 20192 minSeeing is BelievingIt can be too easy for your audience to scroll right by your banner or sidebar ad - these elements begin to look the same and get blended together after a wh...
Feb 7, 20192 minEveryone Perceives Things DifferentlyTo be inclusive of your audience, you must think about how they are going to receive the information that you are sharing. Sometimes our message is obvious t...
